Lady Sliders

A full website build for a female-led surfboard brand based in New Zealand. The brief was to be creative and explore a fun approach while keeping things easy to use. Users can browse all board models, buy stock boards directly from the site, and learn more about the brand. A clothing store has been set up behind the scenes, ready to be released at a later date. An ambassadors page has also been added to showcase key surfers, help drive traffic, and grow the community. Ambassador codes have been set up to offer discounts and reward referrals. The site is clear, easy to manage, and designed to grow with the brand.